Tricky 3rd Party Opt In Strategies
I was over on Tech Republic today doing some research and while filling out their mortgage application, I mean, online registration, the ZIP code field was not marked as required.. and I had unchecked the "send me emails from our partners" checkbox.
I clicked submit and it came back now telling me that ZIP is required, and the 'partners' checkbox is now, again, checked
I think most folks, myself included, would miss this and correct the error. I know this wasn't done purposely, as the ZIP field is really only required when USA is selected for the country. Yet, with all those whitepapers up there, you'd think there'd be one or two about Quality Assurance?
But wait, there's more. After I logged in to check my profile, I see there's checkbox (checked) for receiving partner offers via postal mail. Whoa, where did that come from?
Remember, look both ways before clicking Submit.
