Why?
Wanted to watch Leverage tonight, but noooo

Wanted to watch Leverage tonight, but noooo

Condé Nast Portfolio reports this week on the venerable Bloomberg Terminal Design
"...people who rely on Bloomberg’s data terminals have to deal with an interface that’s a throwback to MS-DOS."
However, Bruce Nussbaum at BusinessWeek named the Antenna Designed terminal one of the Best Product Designs back in 2004, quoting:
"It has a dual-screen display plus a keyboard with a fingerprint scanner for access to proprietary analytic software, customized keys and speakers, and a microphone for 'squawking.'"
Not much commentary on the application interface screens themselves, other than the terminal is a "dual-screen", however most traders these days have 3 or 4-screen (or more) setups.
"...company executives see the Bloomberg terminal’s unique presentation as a status symbol and a selling point."
“We have to be religiously consistent” to satisfy users who become attached to terminal’s look and feel, says Bloomberg chief executive Lex Fenwick. “You can see a Bloomberg from a mile away.”
This is true. You do need to tread carefully when fiddling with interfaces that customers have made part of their routines. Nobody wants a "who moved my cheese?" incident, yet if you want to attract new mice to your mousetrap, you need to continually innovate.
Is there potential here for a new player in the terminal game with an eye for better interface design?
"The competition—terminals from Thomson and Reuters (which Thomson just agreed to buy)—isn’t any prettier to look at. So Bloomberg isn’t looking to do a major overhaul of its terminals’ graphic design anytime soon."
Three top design firms, IDEO, thehappycorp and Ziba Design tried their hand at redesigning the Bloomberg interface. IDEO's clean, white background approach is my pick.
Alex over at Usable Markets is suggesting a wine rating system that would mimic the P/E system used with securities, called P/T.
He mentions that "One solution might be to faithfully display ratings for wines that have been evaluated, including those with bad ratings. Sellers, however, are unlikely to do this."
Actually, Amazon displays rankings for their products, good or bad. Stock brokers that provide quote data on securities display analyst and Morningstar ratings, good or bad. As a business owner, I don't want to hook you up with a product that you (or apparently many others) aren't happy with anyway, so it's just good business. You wouldn't recommend a bad wine to their face, would you?
Problem is, a $10 bottle of wine with a 60 point rating would still have a lower P/T ratio than a $20 bottle with a much higher score. I don't know about you, but I'd shell a few extra dollars to get an "Outstanding" wine vs a "Below Average"
Also, FDX has the lower P/E in this example.
Securities also get ratings and reviews, similar to wine, however they're done by analysts. These reviews are aggregated on a 5 point scale (1 is "buy", 5 is "sell").
If a particular wine scored highly across 3 reviewers, its average review would score higher than other wines having mixed reviews. Having this data available would be helpful for online shoppers. If retailers hope to sell more wine online they need more ratings and reviews, if not provided by publications, at least by the users themselves. I've requested that Peapod add ratings to the wines on their site, as all you have to go by is price alone (no vintages listed either)