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    <title>Musings and Memes</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/" />
    <link rel="self" type="application/atom+xml" href="http://www.ericgockel.com/weblog/atom.xml" />
   <id>tag:www.ericgockel.com,2008:/weblog//1</id>
    <link rel="service.post" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1" title="Musings and Memes" />
    <updated>2008-07-30T06:02:33Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>Welcome! What do you think of us?</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2008/07/welcome_what_do_you_think_of_u.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=53" title="Welcome! What do you think of us?" />
    <id>tag:www.ericgockel.com,2008:/weblog//1.53</id>
    
    <published>2008-07-30T05:34:42Z</published>
    <updated>2008-07-30T06:02:33Z</updated>
    
    <summary>I ran across another site today that hit me up with a survey right on the homepage before I&apos;ve even done anything yet. Does your site do this? Would you fill out a survey card at a restaurant, before you&apos;ve...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="ecommerce" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>I ran across <a href="http://www.csoonline.com/">another site</a> today that hit me up with a survey right on the homepage before I've even done anything yet. Does your site do this? Would you fill out a survey card at a restaurant, before you've ordered anything, been served or tried the food?</p>

<p>Maybe after a visitor has clicked in a few pages you could accost them with the 'can we help you' type of chat popup, altho some people get freaked out by those too. We should engage the customer at their pace and convenience. If a visitor (prospect) requests (via email or web form) info, or certainly if they've ordered something, that's your cue to send some follow up questions.. how'd we do, what didn't you find, etc.</p>

<p>For business owners looking to use a survey as a 'virtual salesperson', I'd suggest having a more direct question, like Need Help? If yes, direct them to your search engine, show them your most popular products/services and or direct them to your FAQs, but anything other than a Survey.</p>

<p>Some may argue that they garner some insight from the few that fill out the form, but not at the expense of other users that you turn away with this tactic. Still want to keep your survey? Then please add a link to it somewhere prominently on your website, as those are hard to find when I actually <strong>do </strong>want to fill one out.</p>

<p></p>

<p><br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>10 Commandments of Good Design</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2008/07/10_commandments_of_good_design.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=52" title="10 Commandments of Good Design" />
    <id>tag:www.ericgockel.com,2008:/weblog//1.52</id>
    
    <published>2008-07-30T03:18:54Z</published>
    <updated>2008-07-30T03:23:22Z</updated>
    
    <summary>From Dieter Rams (via Vitsœ) 1. Innovative 2. Useful 3. Aesthetic 4. Self-explanatory 5. Unobtrusive 6. Honest 7. Durable 8. Thorough 9. Environmentally-friendly 10. As little design as possible...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Design" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>From Dieter Rams (via <a href="http://www.vitsoe.com/ten_commandments.php">Vitsœ</a>)</p>

<p>1. Innovative<br />
2. Useful<br />
3. Aesthetic<br />
4. Self-explanatory<br />
5. Unobtrusive<br />
6. Honest<br />
7. Durable<br />
8. Thorough<br />
9. Environmentally-friendly<br />
10. As little design as possible</p>]]>
        
    </content>
</entry>
<entry>
    <title>Getting Started with svnX on the Mac</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2008/01/getting_started_with_svnx_on_t.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=46" title="Getting Started with svnX on the Mac" />
    <id>tag:www.ericgockel.com,2008:/weblog//1.46</id>
    
    <published>2008-01-19T06:42:15Z</published>
    <updated>2008-01-19T07:01:30Z</updated>
    
    <summary>If you&apos;re using Subversion version control, one GUI option for Mac users is svnX Getting started isn&apos;t immediately intuitive with the multiple windows, so here are some steps I put together for one of my guys today: 1. You need...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="web development" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p><img alt="56.gif" src="http://www.ericgockel.com/weblog/images/56.gif" width="136" height="127" style="float: right; padding:10px;" />If you're using <a href="http://subversion.tigris.org/">Subversion</a> version control, one GUI option for Mac users is <a href="http://www.lachoseinteractive.net/en/community/subversion/">svnX</a></p>

<p>Getting started isn't immediately intuitive with the multiple windows, so here are some steps I put together for one of my guys today:</p>

<p>1. You need to setup the connection to the SVN server in the 'repositories' window:<br />
- name: whatever you want to reference it as<br />
- path: https://www.yourdomain.com<br />
- username<br />
- password</p>

<p>After that's entered, you can double click on its listing above the edit fields. It should then try to connect and display the most recent log messages. That's the first step to getting going.</p>

<p>2. Create the folder on your machine where you want the files to live. Go back to the svnX window that has the logs, below the log listings it should show "root" in the first column, Click on that and "trunk" should appear and begin to load its subfolders. With "trunk" selected, click <strong>svn checkout</strong> at the top and choose the folder you created. You can click <strong>show output</strong> to see the files getting added.</p>

<p>3. Then, in the svnX Working Copies window, create a new item. The 'name' should match what you used in #1 above for the connection name and the path should be the folder that you created, just the root, not the 'trunk'.</p>

<p>4. After you've added the working copy, double click its listing in the copies window. A new window should launch. Click <strong>Update</strong> to pull down the latest. Click <strong>Show output</strong> to see what changes if any were pulled down.</p>

<p>5. So every time you start a new session, you just need to fire up that last window to 'get latest'. Hit refresh to see any changes you've made.. click 'update' on the side to post your changes to svn and 'add' for any new files that aren't in svn. </p>

<p><strong>Certificate Errors</strong><br />
You may get certificate errors when trying to connect for the first time, you'll need to <a href="http://www.pyrusmalus.com/blog/archives/2006/11/06/subverting_certificate_warnings_in_svnx.html">subvert it by using the terminal</a></p>

<p><strong>Hosted Subversion</strong><br />
I recently ran across <a href="http://www.beanstalkapp.com/">Beanstalk</a>, a hosted version of Subversion. I haven't tried it out,but it is supposed to integrate with <a href="http://basecamphq.com/?referrer=cre8-inc">Basecamp</a>, another online application we use.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Who&apos;s Got the Keys to Your Online Castle?</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2008/01/whos_got_the_keys_to_your_onli.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=45" title="Who's Got the Keys to Your Online Castle?" />
    <id>tag:www.ericgockel.com,2008:/weblog//1.45</id>
    
    <published>2008-01-19T06:25:14Z</published>
    <updated>2008-01-19T06:40:35Z</updated>
    
    <summary>Recently, we were hired on to redesign the website for a client, however they didn&apos;t have the FTP information for their website. As a 3rd party, it is a bit difficult to obtain this information from an ISP if you...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="ecommerce" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>Recently, we were hired on to redesign the website for a client, however they didn't have the <acronym title="File Transfer Protocol"><a href="http://en.wikipedia.org/wiki/File_Transfer_Protocol">FTP</a></acronym> information for their website. </p>

<p>As a 3rd party, it is a bit difficult to obtain this information from an <acronym title="Internet Service Provider">ISP</acronym> if you don't have certain bits of information to identify yourself. Here are some steps that we had to go through to finally gain access:</p>

<p>1. Have the ISP send the login information to the email on record with the account. In this case, the person was no longer with the firm and their email was no longer active. However since email is something that we have control over, we will recreate that email address again so we can receive the account login instructions.</p>

<p>2. If the email on record is for someone with an email in a domain not in your control, then you have other steps. The ISP will probably ask you for the last 4-digits of the credit card used for payments as well as the name on the card. Our luck, this client didn't have this either.</p>

<p>3. Lastly, the ISP will require you to send them a fax with your information and requested changes on your company letterhead. Unless they verify the incoming fax number, this obviously can be pretty easily faked, IMHO.</p>

<p>If you don't have the login information for your website hosting service, you really should make sure you have it in your possession. If your web guy/gal is reluctant to give it to you now, it won't be any easier/better down the road when you <em>really</em> need it.</p>]]>
        
    </content>
</entry>
<entry>
    <title>You&apos;re SOL without SSL</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2008/01/youre_sol_without_ssl.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=43" title="You're SOL without SSL" />
    <id>tag:www.ericgockel.com,2008:/weblog//1.43</id>
    
    <published>2008-01-09T05:54:53Z</published>
    <updated>2008-01-09T06:24:35Z</updated>
    
    <summary>Congratulations! You&apos;ve finally decided to enter the world of online commerce. You&apos;ve setup an online store, hired a web designer and have something that looks pretty legitimate. But before you flip on the switch, make sure you have a secure...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="ecommerce" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>Congratulations! You've finally decided to enter the world of online commerce. You've setup an online store, hired a web designer and have something that looks pretty legitimate. But before you flip on the switch, make sure you have a secure checkout! Nothing will make web shoppers hit the back button faster than having a page asking for credit card information that isn't secure. And putting a logo up like Verisign or Authorize.net (shown) won't make it secure by itself.</p>

<p><img src="http://verify.authorize.net/anetseal/images/secure90x72.gif" style="float:right; padding:10px;" alt="this badge doesn't always mean a site's secure">For a page to be secure, it needs to begin with <a href="http://en.wikipedia.org/wiki/Https">HTTPS</a>, which also puts the friendly padlock icon in the bottom of your browser, telling folks that everything's kosher.</p>

<p>You have to be a little comfortable with setting up websites and dealing with ISPs and whatnot to install your own SSL (secure socket layer) certificate. Otherwise, ask your webguy or gal to make sure you have one setup (and test it out to make sure your checkout is HTTPS and you get the padlock icon w/o any error messages!). It'll cost you about $60/yr to maintain a certificate from a place like <a href="http://www.rapidssl.com">RapidSSL</a>.</p>

<p>If you're using a site like <a href="http://smallbusiness.yahoo.com/ecommerce/features.php">Yahoo stores</a>, they include SSL with their package, so you should be cool with them. Same goes if you're using <a href="https://www.paypal.com/us/cgi-bin/webscr?cmd=_wp-standard-overview-outside">PayPal</a></p>

<p> </p>]]>
        
    </content>
</entry>
<entry>
    <title>Memory Gap</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/11/memory_gap.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=39" title="Memory Gap" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.39</id>
    
    <published>2007-11-23T03:37:17Z</published>
    <updated>2008-08-24T17:01:30Z</updated>
    
    <summary>So my latest pair of Gap jeans today went on a tear, and kept tearing. Time for new jeans... what&apos;s my size again? Well no problem, I&apos;ll just check the inside of the pa.. what, no size? When did they...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="ecommerce" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>So my latest pair of <a href="http://www.gap.com">Gap</a> jeans today went on a tear, and kept tearing. Time for new jeans... what's my size again? Well no problem, I'll just check the inside of the pa.. what, no size? When did they stop putting the sizes on jeans?</p>

<p>No worries, I'll just go online and check my prior order status, they'll have the size AND style that I previously bought, making my repeat purchase even simpler. Nope, sorry, gap.com only keeps your order history for 14 days?</p>

<p>Amazon keeps it for <em>years</em>. Comon' guys.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Why Mini&apos;s Have the Speedo in the Center of the Dash</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/why_minis_have_the_speedo_in_t.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=38" title="Why Mini's Have the Speedo in the Center of the Dash" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.38</id>
    
    <published>2007-09-19T07:43:42Z</published>
    <updated>2007-09-19T07:50:35Z</updated>
    
    <summary> Ever wonder why Mini&apos;s have their speedometer in the center of the dashboard?&quot;During the painting of the shell, a rod was inserted straight through the car allowing the shell to be spun round as it was painted. The speedometer...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Design" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p><img src="http://images.motortrend.com/roadtests/coupe/112_0012+Road_Test_2002_Mini_Cooper_03s_2002_Mini_Cooper+Interior_View_Dashboard_Center_Console.jpg" style="float:right;padding:5px;" alt="Mini"> Ever wonder why <a href="http://miniusa.com/">Mini</a>'s have their speedometer in the center of the dashboard?<blockquote>"During the painting of the shell, a rod was inserted straight through the car allowing the shell to be spun round as it was painted.</p>

<p>The speedometer was originally put in the middle of the dashboard, cleverly covering the hole where the pole went."</blockquote></p>

<p>From <a href="http://cnn.technology.printthis.clickability.com/pt/cpt?action=cpt&title=CNN.com+-+A+design+classic+-+Oct+29%2C+2004&expire=-1&urlID=11843355&fb=Y&url=http%3A%2F%2Fwww.cnn.com%2F2004%2FTECH%2F10%2F04%2Fexplorers.jamesdyson%2Findex.html&partnerID=2016">A Design Classic</a> by <a href="http://news.bbc.co.uk/2/hi/business/1802155.stm">James Dyson</a>.<br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Making the Simple Complex</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/making_the_simple_complex.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=37" title="Making the Simple Complex" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.37</id>
    
    <published>2007-09-15T19:14:08Z</published>
    <updated>2007-09-15T19:31:29Z</updated>
    
    <summary> Seth Godin muses today about having an alarm clock that would have a &quot;weekend&quot; switch so it wouldn&apos;t go off on the weekend, letting you sleep in. Why complicate the simple alarm clock? You don&apos;t want the alarm on...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Design" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p><img src="http://g-ec2.images-amazon.com/images/I/21W5VZX5XAL._AA160_.jpg" style="float:right; padding:5px;" alt="alarm clock"> Seth Godin muses today about having an <a href="http://sethgodin.typepad.com/seths_blog/2007/09/alarm-clocks.html">alarm clock that would have a "weekend" switch</a> so it wouldn't go off on the weekend, letting you sleep in.</p>

<p>Why complicate the simple alarm clock? You don't want the alarm on the weekend? Turn it off. But if you really need this, <a href="http://www.amazon.com/Emerson-CKS2235B-Dual-Alarm-SmartSet-Technology/dp/B000E5Q9EC/ref=sr_1_23/103-6948886-9971856?ie=UTF8&s=electronics&qid=1189880215&sr=1-23">it already exists</a>. </p>

<p>I'd post a link to the product detail on <a href="http://emersonradio.com/">Emerson</a>'s site, unfortunately their <a href="http://www.sitepoint.com/article/flash-fast-track-failure">entire site is in Flash</a> so you can't directly link to anything.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Scher Shares Templates</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/scher_shares_templates_2.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=36" title="Scher Shares Templates" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.36</id>
    
    <published>2007-09-11T07:02:39Z</published>
    <updated>2007-09-11T07:14:00Z</updated>
    
    <summary>Branding in a box. Well, sort of. Graphic design guru Paula Scher worked with HP to allow you to create your own identity templates via her template collections website. Not bad for small businesses getting started that need something clean....</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Design" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>Branding in a box. Well, sort of. </p>

<p><a href="http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/"><img src="http://www.monocle.com/upload/Volumes/01/Issue06/w_brandissues/article_thumbnail_brandissu.jpg" style="float:right;padding:5px;" alt="Paula Scher"></a>Graphic design guru <a href="http://www.paulascher.com/">Paula Scher</a> worked with HP to allow you to create your own identity templates via her <a href="http://h30393.www3.hp.com/printing/paula.html">template collections website</a>.</p>

<p>Not bad for small businesses getting started that need something clean. The Building a Brand Identity video is nice too. There's more Paula for your pleasure this month over at <a href="http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/">Monocle</a> as well.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Fashionably Late Adopter</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/fashionably_late_adopter.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=34" title="Fashionably Late Adopter" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.34</id>
    
    <published>2007-09-09T06:13:33Z</published>
    <updated>2007-09-09T06:29:11Z</updated>
    
    <summary>Just picked up a 4GB iPhone for $299. Ha! Apparently there are some cranky early adopters out there. From a post over on Dave Farber&apos;s list&quot;Nobody forced anyone to buy an iPhone. The hype was immense, and only a little...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Design" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>Just picked up a 4GB iPhone for $299. Ha! Apparently there are some <a href="http://www.tuaw.com/2007/09/05/apple-lowers-price-of-8-gig-iphone-to-399/">cranky early adopters out there</a>. <img src="http://a248.e.akamai.net/7/248/2041/1313/store.apple.com/Catalog/regional/amr/iphone/img/prod-iphone.jpg" alt="iPhone" style="float:right;padding:5px;"></p>

<p>From a post over on Dave Farber's list<blockquote>"Nobody forced anyone to buy an <a href="http://www.apple.com/iphone/">iPhone</a>. The hype was immense, and only a little of the hype actually came from Apple. The buyers weren't buying a phone, they were buying status and the envy of others. Every buyer got the opportunity to show off their new toy, brag. The iPhone provided a high quality narcissistic supply. Now that the price has been sullied and the status is gone you can hear the sound of egos deflating as that brief bubble of exclusivity popped. The dealer cut the price of their junk."</blockquote></p>

<p>via <a href="http://bigpicture.typepad.com/comments/2007/09/quote-of-the-da.html">Bigpicture</a></p>]]>
        
    </content>
</entry>
<entry>
    <title>Beware of the Latest Scams</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/beware_of_the_latest_scams.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=33" title="Beware of the Latest Scams" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.33</id>
    
    <published>2007-09-02T04:19:50Z</published>
    <updated>2008-01-29T06:40:27Z</updated>
    
    <summary>It&apos;s been awhile since we were victims of identity theft, when someone from Canada had made hundreds of copies of our personal checks and mailed them out across the US. Luckily our bank caught it in time and shut down...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="ecommerce" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>It's been awhile since we were victims of identity theft, when someone from Canada had made hundreds of copies of our personal checks and mailed them out across the US. Luckily our bank caught it in time and shut down our account, but not before dozens of people called us checking to see if the scam was legit. You can read more about the <a href="http://www.cre8media.com/eric_gockel_check_fraud.asp">checks from Eric and Carolynn Gockel</a> here.</p>]]>
        <![CDATA[<p>This post also serves another purpose, to circumvent postings on the ripoffreport.com that appear when googling our name. When some folks got our fake checks in the mail purporting to be Irish Lottery Winnings or Secret Shopper money, they smelled a ruse and went to make a post on ripoffreport.com saying <em>we </em> were the scammers. On sites like these, you're guilty until proven innocent. They will not fact check and will leave posts on their site untouched. You can post a rebuttal, but they will not remove the original post. Well, that is, <a href="http://news.phoenixnewtimes.com/2007-02-01/news/the-real-rip-off-report/full">unless you PAY them to</a>. </p>

<p>Take notes kids, here's a good business model for you. Provide an unchecked forum to let people anonymously post potentially (or purposely) slanderous comments about you or your business. When people call you to have it removed, even if they have proof to the contrary, claim 1st amendment rights and offer up your services on a monthly retainer to "clean up" their reputation you allowed to be marred to begin with.</p>

<p>If this wasn't bad enough, now another website has entered the ring. Repsavior.com to the rescue! They've gone to the trouble of scraping and databasing the complaints on ripoffreport.com . So if you missed your company's name getting bashed on ripoffreport, you may find a copy of it on repsavior.com with a message to contact them about getting their help to get the posting removed from ripoffreport (and presumably their own site).</p>

<p>The irony is, by reposting the ripoffreport content on their website, they're only perpetuating the problem. We went to the trouble of trying to push down the ripoffreport content by posting our own content, and it succeed for awhile until repsavior.com (and complaintrepair.com, et al) showed up. </p>

<p>Companies such as the QED Media Group are utilizing websites like these for lead generation for their own SEO (search engine optimization) and reputation repair services. When speaking with their head guy, Mr. Russo, he had no intention of trying to help.</p>

<p>If you are having similar problems and have a website of your own you can use a little web know-how and fight back against these guys. If you have any questions or suggestions, please add them to the comments and I'll try to give out some pointers that could help your situation.</p>

<p><br />
</p>]]>
    </content>
</entry>
<entry>
    <title> Conn. home 20-times larger than average</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/09/_conn_home_20times_larger_than.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=32" title=" Conn. home 20-times larger than average" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.32</id>
    
    <published>2007-09-02T04:02:48Z</published>
    <updated>2007-11-23T03:50:47Z</updated>
    
    <summary>At nearly 50,900 square feet, the Chase home will be slightly larger than billionaire Bill Gates&apos; home in Washington, about 4,000 square feet smaller than the White House and 20 times larger than the average-size home in America. Yes, but...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Funny" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>At nearly 50,900 square feet, <a href="http://news.yahoo.com/s/ap/20070901/ap_on_re_us/mammoth_mansion_2;_ylt=AgBJZSdlE83zvWYlIVuMvf5saMYA">the Chase home</a> will be slightly larger than billionaire <a href="http://en.wikipedia.org/wiki/Bill_Gates'_house">Bill Gates' home</a> in Washington, about 4,000 square feet smaller than the White House and 20 times larger than the average-size home in America.</p>

<p>Yes, but <a href="http://money.cnn.com/2007/08/28/news/economy/ceo_pay_workers/index.htm?postversion=2007082908">CEO pay is 364 times more than their workers</a>, so this could have been be a lot bigger.</p>

<p>Sociology Professor Susan Eisenhandler muses,<blockquote><br />
"Do you actually need to have that amount of space to live a good life? There are homeless people. There are impoverished people. There are serious social concerns, and we're not addressing that."<br />
</blockquote></p>

<p>Eh, "we're not addressing that"? So along with your building permits, you need to run your house plans by your local Sociologist. Apparently she missed Mr. Chase's good deed last year, when he <a href="http://www.zwire.com/site/news.cfm?newsid=16919701&BRD=1646&PAG=461&dept_id=11035&rfi=6">donated 66 miles of fiber optic cable</a> located on utility poles around West Hartford giving residents and government buildings high-speed and wireless internet access.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Dissecting a URL</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/08/dissecting_a_url.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=31" title="Dissecting a URL" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.31</id>
    
    <published>2007-08-19T06:14:55Z</published>
    <updated>2007-08-19T06:19:18Z</updated>
    
    <summary>We often work with online marketers who need help deciphering parameters passed in URL query strings. Matt Cutts of Google provides this nice guide to parts of a URL....</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
            <category term="Online Marketing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p>We often work with online marketers who need help deciphering parameters passed in URL query strings. Matt Cutts of Google provides this nice guide to <a href="http://www.mattcutts.com/blog/seo-glossary-url-definitions/">parts of a URL</a>.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Eat Lead</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/08/eat_lead.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=30" title="Eat Lead" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.30</id>
    
    <published>2007-08-16T05:20:00Z</published>
    <updated>2007-08-16T05:41:54Z</updated>
    
    <summary> The People&apos;s Republic of Poisonous Substances is at it again. This week its Baby&apos;s bibs. &quot;All lead is bad lead,&quot; Patrick MacRoy, director of the Chicago lead poisoning prevention program, told the Times. &quot;Why should we allow any lead...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.ericgockel.com/weblog/">
        <![CDATA[<p><img src="http://www.cre8media.com/images/moe2.jpg" alt="Eat lead, varmint!" style="float:left; padding:5px;"> The <a href="http://en.wikipedia.org/wiki/China">People's Republic of Poisonous Substances</a> is at it again. This week its <a href="http://money.cnn.com/2007/08/15/news/companies/lead_bibs/?postversion=2007081509">Baby's bibs</a>.</p>

<p>"All lead is bad lead," Patrick MacRoy, director of the Chicago lead poisoning prevention program, told the Times. "Why should we allow any lead to be in there?"<br />
<br><br />
<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/0y2Jcp8D-VM"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0y2Jcp8D-VM" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>

<p><br />
Check your <a href="http://www.cpsc.gov/cpscpub/prerel/prhtml07/07257.html">Sesame Street toys</a>, kids.</p>

<p></p>

<p><br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Unleaded Toys</title>
    <link rel="alternate" type="text/html" href="http://www.ericgockel.com/weblog/archives/2007/08/unleaded_toys.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.ericgockel.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=29" title="Unleaded Toys" />
    <id>tag:www.ericgockel.com,2007:/weblog//1.29</id>
    
    <published>2007-08-14T04:50:09Z</published>
    <updated>2007-08-14T05:16:23Z</updated>
    
    <summary>After discovering our son&apos;s painted wooden blocks were manufacturered in China, I sent an email to Melissa &amp; Doug inquiring about their testing policies. Their response was: &quot;It&apos;s quite possible to make great quality children&apos;s items in China, which meet...</summary>
    <author>
        <name>Eric Gockel</name>
        
    </author>
    
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        <![CDATA[<p>After discovering our son's painted wooden blocks were manufacturered in China, I sent an email to <a href="http://www.melissaanddoug.com">Melissa & Doug</a> inquiring about their testing policies.</p>

<p>Their response was:<blockquote><br />
"It's quite possible to make great quality children's items in China, which meet all safety regulations, but the key point is that you have to test and inspect very frequently to be sure that your factories are always following your instructions explicitly. I assure you that's exactly what we do.</p>

<p>From our experience, the key to doing this correctly is not simply to insist that your factories follow your instructions, but then to go one step further and to <strong>AUDIT, INSPECT, AND TEST very frequently</strong>.  That is the most important part of the process, and it's something our company has always taken VERY seriously."<br />
</blockquote><br />
This was reassuring, assuming that the company was conducting the tests themselves, and not relying on the manufacturers saying things were tested.</p>

<p>A <a href="http://online.wsj.com/article/SB118705835802496901.html?mod=googlenews_wsj">recent article</a> in the WSJ, Prof. M. Eric Johnson of Dartmouth was quoted about inspections:<blockquote><br />
"You flip on the lights and the cockroaches disappear," he said. "And the factories often know that the lights are getting switched on beforehand."<br />
</blockquote></p>]]>
        
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