<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
   <channel>
      <title>Musings and Memes</title>
      <link>http://www.ericgockel.com/weblog/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Tue, 29 Jul 2008 23:34:42 -0600</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/?v=3.2</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>Welcome! What do you think of us?</title>
         <description><![CDATA[<p>I ran across <a href="http://www.csoonline.com/">another site</a> today that hit me up with a survey right on the homepage before I've even done anything yet. Does your site do this? Would you fill out a survey card at a restaurant, before you've ordered anything, been served or tried the food?</p>

<p>Maybe after a visitor has clicked in a few pages you could accost them with the 'can we help you' type of chat popup, altho some people get freaked out by those too. We should engage the customer at their pace and convenience. If a visitor (prospect) requests (via email or web form) info, or certainly if they've ordered something, that's your cue to send some follow up questions.. how'd we do, what didn't you find, etc.</p>

<p>For business owners looking to use a survey as a 'virtual salesperson', I'd suggest having a more direct question, like Need Help? If yes, direct them to your search engine, show them your most popular products/services and or direct them to your FAQs, but anything other than a Survey.</p>

<p>Some may argue that they garner some insight from the few that fill out the form, but not at the expense of other users that you turn away with this tactic. Still want to keep your survey? Then please add a link to it somewhere prominently on your website, as those are hard to find when I actually <strong>do </strong>want to fill one out.</p>

<p></p>

<p><br />
</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2008/07/welcome_what_do_you_think_of_u.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2008/07/welcome_what_do_you_think_of_u.html</guid>
         <category>ecommerce</category>
         <pubDate>Tue, 29 Jul 2008 23:34:42 -0600</pubDate>
      </item>
            <item>
         <title>10 Commandments of Good Design</title>
         <description><![CDATA[<p>From Dieter Rams (via <a href="http://www.vitsoe.com/ten_commandments.php">Vitsœ</a>)</p>

<p>1. Innovative<br />
2. Useful<br />
3. Aesthetic<br />
4. Self-explanatory<br />
5. Unobtrusive<br />
6. Honest<br />
7. Durable<br />
8. Thorough<br />
9. Environmentally-friendly<br />
10. As little design as possible</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2008/07/10_commandments_of_good_design.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2008/07/10_commandments_of_good_design.html</guid>
         <category>Design</category>
         <pubDate>Tue, 29 Jul 2008 21:18:54 -0600</pubDate>
      </item>
            <item>
         <title>Getting Started with svnX on the Mac</title>
         <description><![CDATA[<p><img alt="56.gif" src="http://www.ericgockel.com/weblog/images/56.gif" width="136" height="127" style="float: right; padding:10px;" />If you're using <a href="http://subversion.tigris.org/">Subversion</a> version control, one GUI option for Mac users is <a href="http://www.lachoseinteractive.net/en/community/subversion/">svnX</a></p>

<p>Getting started isn't immediately intuitive with the multiple windows, so here are some steps I put together for one of my guys today:</p>

<p>1. You need to setup the connection to the SVN server in the 'repositories' window:<br />
- name: whatever you want to reference it as<br />
- path: https://www.yourdomain.com<br />
- username<br />
- password</p>

<p>After that's entered, you can double click on its listing above the edit fields. It should then try to connect and display the most recent log messages. That's the first step to getting going.</p>

<p>2. Create the folder on your machine where you want the files to live. Go back to the svnX window that has the logs, below the log listings it should show "root" in the first column, Click on that and "trunk" should appear and begin to load its subfolders. With "trunk" selected, click <strong>svn checkout</strong> at the top and choose the folder you created. You can click <strong>show output</strong> to see the files getting added.</p>

<p>3. Then, in the svnX Working Copies window, create a new item. The 'name' should match what you used in #1 above for the connection name and the path should be the folder that you created, just the root, not the 'trunk'.</p>

<p>4. After you've added the working copy, double click its listing in the copies window. A new window should launch. Click <strong>Update</strong> to pull down the latest. Click <strong>Show output</strong> to see what changes if any were pulled down.</p>

<p>5. So every time you start a new session, you just need to fire up that last window to 'get latest'. Hit refresh to see any changes you've made.. click 'update' on the side to post your changes to svn and 'add' for any new files that aren't in svn. </p>

<p><strong>Certificate Errors</strong><br />
You may get certificate errors when trying to connect for the first time, you'll need to <a href="http://www.pyrusmalus.com/blog/archives/2006/11/06/subverting_certificate_warnings_in_svnx.html">subvert it by using the terminal</a></p>

<p><strong>Hosted Subversion</strong><br />
I recently ran across <a href="http://www.beanstalkapp.com/">Beanstalk</a>, a hosted version of Subversion. I haven't tried it out,but it is supposed to integrate with <a href="http://basecamphq.com/?referrer=cre8-inc">Basecamp</a>, another online application we use.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2008/01/getting_started_with_svnx_on_t.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2008/01/getting_started_with_svnx_on_t.html</guid>
         <category>web development</category>
         <pubDate>Sat, 19 Jan 2008 00:42:15 -0600</pubDate>
      </item>
            <item>
         <title>Who&apos;s Got the Keys to Your Online Castle?</title>
         <description><![CDATA[<p>Recently, we were hired on to redesign the website for a client, however they didn't have the <acronym title="File Transfer Protocol"><a href="http://en.wikipedia.org/wiki/File_Transfer_Protocol">FTP</a></acronym> information for their website. </p>

<p>As a 3rd party, it is a bit difficult to obtain this information from an <acronym title="Internet Service Provider">ISP</acronym> if you don't have certain bits of information to identify yourself. Here are some steps that we had to go through to finally gain access:</p>

<p>1. Have the ISP send the login information to the email on record with the account. In this case, the person was no longer with the firm and their email was no longer active. However since email is something that we have control over, we will recreate that email address again so we can receive the account login instructions.</p>

<p>2. If the email on record is for someone with an email in a domain not in your control, then you have other steps. The ISP will probably ask you for the last 4-digits of the credit card used for payments as well as the name on the card. Our luck, this client didn't have this either.</p>

<p>3. Lastly, the ISP will require you to send them a fax with your information and requested changes on your company letterhead. Unless they verify the incoming fax number, this obviously can be pretty easily faked, IMHO.</p>

<p>If you don't have the login information for your website hosting service, you really should make sure you have it in your possession. If your web guy/gal is reluctant to give it to you now, it won't be any easier/better down the road when you <em>really</em> need it.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2008/01/whos_got_the_keys_to_your_onli.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2008/01/whos_got_the_keys_to_your_onli.html</guid>
         <category>ecommerce</category>
         <pubDate>Sat, 19 Jan 2008 00:25:14 -0600</pubDate>
      </item>
            <item>
         <title>You&apos;re SOL without SSL</title>
         <description><![CDATA[<p>Congratulations! You've finally decided to enter the world of online commerce. You've setup an online store, hired a web designer and have something that looks pretty legitimate. But before you flip on the switch, make sure you have a secure checkout! Nothing will make web shoppers hit the back button faster than having a page asking for credit card information that isn't secure. And putting a logo up like Verisign or Authorize.net (shown) won't make it secure by itself.</p>

<p><img src="http://verify.authorize.net/anetseal/images/secure90x72.gif" style="float:right; padding:10px;" alt="this badge doesn't always mean a site's secure">For a page to be secure, it needs to begin with <a href="http://en.wikipedia.org/wiki/Https">HTTPS</a>, which also puts the friendly padlock icon in the bottom of your browser, telling folks that everything's kosher.</p>

<p>You have to be a little comfortable with setting up websites and dealing with ISPs and whatnot to install your own SSL (secure socket layer) certificate. Otherwise, ask your webguy or gal to make sure you have one setup (and test it out to make sure your checkout is HTTPS and you get the padlock icon w/o any error messages!). It'll cost you about $60/yr to maintain a certificate from a place like <a href="http://www.rapidssl.com">RapidSSL</a>.</p>

<p>If you're using a site like <a href="http://smallbusiness.yahoo.com/ecommerce/features.php">Yahoo stores</a>, they include SSL with their package, so you should be cool with them. Same goes if you're using <a href="https://www.paypal.com/us/cgi-bin/webscr?cmd=_wp-standard-overview-outside">PayPal</a></p>

<p> </p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2008/01/youre_sol_without_ssl.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2008/01/youre_sol_without_ssl.html</guid>
         <category>ecommerce</category>
         <pubDate>Tue, 08 Jan 2008 23:54:53 -0600</pubDate>
      </item>
            <item>
         <title>Memory Gap</title>
         <description><![CDATA[<p>So my latest pair of <a href="http://www.gap.com">Gap</a> jeans today went on a tear, and kept tearing. Time for new jeans... what's my size again? Well no problem, I'll just check the inside of the pa.. what, no size? When did they stop putting the sizes on jeans?</p>

<p>No worries, I'll just go online and check my prior order status, they'll have the size AND style that I previously bought, making my repeat purchase even simpler. Nope, sorry, gap.com only keeps your order history for 14 days?</p>

<p>Amazon keeps it for <em>years</em>. Comon' guys.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/11/memory_gap.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/11/memory_gap.html</guid>
         <category>ecommerce</category>
         <pubDate>Thu, 22 Nov 2007 21:37:17 -0600</pubDate>
      </item>
            <item>
         <title>Why Mini&apos;s Have the Speedo in the Center of the Dash</title>
         <description><![CDATA[<p><img src="http://images.motortrend.com/roadtests/coupe/112_0012+Road_Test_2002_Mini_Cooper_03s_2002_Mini_Cooper+Interior_View_Dashboard_Center_Console.jpg" style="float:right;padding:5px;" alt="Mini"> Ever wonder why <a href="http://miniusa.com/">Mini</a>'s have their speedometer in the center of the dashboard?<blockquote>"During the painting of the shell, a rod was inserted straight through the car allowing the shell to be spun round as it was painted.</p>

<p>The speedometer was originally put in the middle of the dashboard, cleverly covering the hole where the pole went."</blockquote></p>

<p>From <a href="http://cnn.technology.printthis.clickability.com/pt/cpt?action=cpt&title=CNN.com+-+A+design+classic+-+Oct+29%2C+2004&expire=-1&urlID=11843355&fb=Y&url=http%3A%2F%2Fwww.cnn.com%2F2004%2FTECH%2F10%2F04%2Fexplorers.jamesdyson%2Findex.html&partnerID=2016">A Design Classic</a> by <a href="http://news.bbc.co.uk/2/hi/business/1802155.stm">James Dyson</a>.<br />
</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/why_minis_have_the_speedo_in_t.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/why_minis_have_the_speedo_in_t.html</guid>
         <category>Design</category>
         <pubDate>Wed, 19 Sep 2007 01:43:42 -0600</pubDate>
      </item>
            <item>
         <title>Making the Simple Complex</title>
         <description><![CDATA[<p><img src="http://g-ec2.images-amazon.com/images/I/21W5VZX5XAL._AA160_.jpg" style="float:right; padding:5px;" alt="alarm clock"> Seth Godin muses today about having an <a href="http://sethgodin.typepad.com/seths_blog/2007/09/alarm-clocks.html">alarm clock that would have a "weekend" switch</a> so it wouldn't go off on the weekend, letting you sleep in.</p>

<p>Why complicate the simple alarm clock? You don't want the alarm on the weekend? Turn it off. But if you really need this, <a href="http://www.amazon.com/Emerson-CKS2235B-Dual-Alarm-SmartSet-Technology/dp/B000E5Q9EC/ref=sr_1_23/103-6948886-9971856?ie=UTF8&s=electronics&qid=1189880215&sr=1-23">it already exists</a>. </p>

<p>I'd post a link to the product detail on <a href="http://emersonradio.com/">Emerson</a>'s site, unfortunately their <a href="http://www.sitepoint.com/article/flash-fast-track-failure">entire site is in Flash</a> so you can't directly link to anything.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/making_the_simple_complex.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/making_the_simple_complex.html</guid>
         <category>Design</category>
         <pubDate>Sat, 15 Sep 2007 13:14:08 -0600</pubDate>
      </item>
            <item>
         <title>Scher Shares Templates</title>
         <description><![CDATA[<p>Branding in a box. Well, sort of. </p>

<p><a href="http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/"><img src="http://www.monocle.com/upload/Volumes/01/Issue06/w_brandissues/article_thumbnail_brandissu.jpg" style="float:right;padding:5px;" alt="Paula Scher"></a>Graphic design guru <a href="http://www.paulascher.com/">Paula Scher</a> worked with HP to allow you to create your own identity templates via her <a href="http://h30393.www3.hp.com/printing/paula.html">template collections website</a>.</p>

<p>Not bad for small businesses getting started that need something clean. The Building a Brand Identity video is nice too. There's more Paula for your pleasure this month over at <a href="http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/">Monocle</a> as well.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/scher_shares_templates_2.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/scher_shares_templates_2.html</guid>
         <category>Design</category>
         <pubDate>Tue, 11 Sep 2007 01:02:39 -0600</pubDate>
      </item>
            <item>
         <title>Fashionably Late Adopter</title>
         <description><![CDATA[<p>Just picked up a 4GB iPhone for $299. Ha! Apparently there are some <a href="http://www.tuaw.com/2007/09/05/apple-lowers-price-of-8-gig-iphone-to-399/">cranky early adopters out there</a>. <img src="http://a248.e.akamai.net/7/248/2041/1313/store.apple.com/Catalog/regional/amr/iphone/img/prod-iphone.jpg" alt="iPhone" style="float:right;padding:5px;"></p>

<p>From a post over on Dave Farber's list<blockquote>"Nobody forced anyone to buy an <a href="http://www.apple.com/iphone/">iPhone</a>. The hype was immense, and only a little of the hype actually came from Apple. The buyers weren't buying a phone, they were buying status and the envy of others. Every buyer got the opportunity to show off their new toy, brag. The iPhone provided a high quality narcissistic supply. Now that the price has been sullied and the status is gone you can hear the sound of egos deflating as that brief bubble of exclusivity popped. The dealer cut the price of their junk."</blockquote></p>

<p>via <a href="http://bigpicture.typepad.com/comments/2007/09/quote-of-the-da.html">Bigpicture</a></p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/fashionably_late_adopter.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/fashionably_late_adopter.html</guid>
         <category>Design</category>
         <pubDate>Sun, 09 Sep 2007 00:13:33 -0600</pubDate>
      </item>
            <item>
         <title>Beware of the Latest Scams</title>
         <description><![CDATA[<p>It's been awhile since we were victims of identity theft, when someone from Canada had made hundreds of copies of our personal checks and mailed them out across the US. Luckily our bank caught it in time and shut down our account, but not before dozens of people called us checking to see if the scam was legit. You can read more about the <a href="http://www.cre8media.com/eric_gockel_check_fraud.asp">checks from Eric and Carolynn Gockel</a> here.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/beware_of_the_latest_scams.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/beware_of_the_latest_scams.html</guid>
         <category>ecommerce</category>
         <pubDate>Sat, 01 Sep 2007 22:19:50 -0600</pubDate>
      </item>
            <item>
         <title> Conn. home 20-times larger than average</title>
         <description><![CDATA[<p>At nearly 50,900 square feet, <a href="http://news.yahoo.com/s/ap/20070901/ap_on_re_us/mammoth_mansion_2;_ylt=AgBJZSdlE83zvWYlIVuMvf5saMYA">the Chase home</a> will be slightly larger than billionaire <a href="http://en.wikipedia.org/wiki/Bill_Gates'_house">Bill Gates' home</a> in Washington, about 4,000 square feet smaller than the White House and 20 times larger than the average-size home in America.</p>

<p>Yes, but <a href="http://money.cnn.com/2007/08/28/news/economy/ceo_pay_workers/index.htm?postversion=2007082908">CEO pay is 364 times more than their workers</a>, so this could have been be a lot bigger.</p>

<p>Sociology Professor Susan Eisenhandler muses,<blockquote><br />
"Do you actually need to have that amount of space to live a good life? There are homeless people. There are impoverished people. There are serious social concerns, and we're not addressing that."<br />
</blockquote></p>

<p>Eh, "we're not addressing that"? So along with your building permits, you need to run your house plans by your local Sociologist. Apparently she missed Mr. Chase's good deed last year, when he <a href="http://www.zwire.com/site/news.cfm?newsid=16919701&BRD=1646&PAG=461&dept_id=11035&rfi=6">donated 66 miles of fiber optic cable</a> located on utility poles around West Hartford giving residents and government buildings high-speed and wireless internet access.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/09/_conn_home_20times_larger_than.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/09/_conn_home_20times_larger_than.html</guid>
         <category>Funny</category>
         <pubDate>Sat, 01 Sep 2007 22:02:48 -0600</pubDate>
      </item>
            <item>
         <title>Dissecting a URL</title>
         <description><![CDATA[<p>We often work with online marketers who need help deciphering parameters passed in URL query strings. Matt Cutts of Google provides this nice guide to <a href="http://www.mattcutts.com/blog/seo-glossary-url-definitions/">parts of a URL</a>.</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/08/dissecting_a_url.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/08/dissecting_a_url.html</guid>
         <category>Online Marketing</category>
         <pubDate>Sun, 19 Aug 2007 00:14:55 -0600</pubDate>
      </item>
            <item>
         <title>Eat Lead</title>
         <description><![CDATA[<p><img src="http://www.cre8media.com/images/moe2.jpg" alt="Eat lead, varmint!" style="float:left; padding:5px;"> The <a href="http://en.wikipedia.org/wiki/China">People's Republic of Poisonous Substances</a> is at it again. This week its <a href="http://money.cnn.com/2007/08/15/news/companies/lead_bibs/?postversion=2007081509">Baby's bibs</a>.</p>

<p>"All lead is bad lead," Patrick MacRoy, director of the Chicago lead poisoning prevention program, told the Times. "Why should we allow any lead to be in there?"<br />
<br><br />
<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/0y2Jcp8D-VM"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0y2Jcp8D-VM" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>

<p><br />
Check your <a href="http://www.cpsc.gov/cpscpub/prerel/prhtml07/07257.html">Sesame Street toys</a>, kids.</p>

<p></p>

<p><br />
</p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/08/eat_lead.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/08/eat_lead.html</guid>
         <category></category>
         <pubDate>Wed, 15 Aug 2007 23:20:00 -0600</pubDate>
      </item>
            <item>
         <title>Unleaded Toys</title>
         <description><![CDATA[<p>After discovering our son's painted wooden blocks were manufacturered in China, I sent an email to <a href="http://www.melissaanddoug.com">Melissa & Doug</a> inquiring about their testing policies.</p>

<p>Their response was:<blockquote><br />
"It's quite possible to make great quality children's items in China, which meet all safety regulations, but the key point is that you have to test and inspect very frequently to be sure that your factories are always following your instructions explicitly. I assure you that's exactly what we do.</p>

<p>From our experience, the key to doing this correctly is not simply to insist that your factories follow your instructions, but then to go one step further and to <strong>AUDIT, INSPECT, AND TEST very frequently</strong>.  That is the most important part of the process, and it's something our company has always taken VERY seriously."<br />
</blockquote><br />
This was reassuring, assuming that the company was conducting the tests themselves, and not relying on the manufacturers saying things were tested.</p>

<p>A <a href="http://online.wsj.com/article/SB118705835802496901.html?mod=googlenews_wsj">recent article</a> in the WSJ, Prof. M. Eric Johnson of Dartmouth was quoted about inspections:<blockquote><br />
"You flip on the lights and the cockroaches disappear," he said. "And the factories often know that the lights are getting switched on beforehand."<br />
</blockquote></p>]]></description>
         <link>http://www.ericgockel.com/weblog/archives/2007/08/unleaded_toys.html</link>
         <guid>http://www.ericgockel.com/weblog/archives/2007/08/unleaded_toys.html</guid>
         <category></category>
         <pubDate>Mon, 13 Aug 2007 22:50:09 -0600</pubDate>
      </item>
      
   </channel>
</rss>
